May 30, 2008
The ad biz has got to be one of the more brutal industries out there. You’ve gotta come up with something interesting, then do it again, and again. The fact that 99% of ads are uninteresting and forgettable I’m sure is a combination of “group creativity”, where many people need to review, comment on, change, and approve any campaign, taking something that might start out interesting, but perhaps a little edgy, and making it “palatable for the masses”.